Artist: Don Broco
Video Title: Priorities
Date of Release: 2nd April 2012
Don Broco had remained a fairly unknown band for a very long time, even though they had toured with well-known bands such as The Used and Four Year Strong as support acts, they still had to work hard to get their music out there and to get people listening to them. Previous to this album they had one out already, entitled ‘Big Fat smile’ which was released in February 2011. However, this was the debut album that dragged them out of the shadows and into the light- giving them tons of opportunities such as the popular Reading and Leeds festival, and touring a headlining tour as the main act.
The video starts off with the band in the middle of an abandoned warehouse type place, before the first twenty seconds are over they have shots of each band member, with their name in large lettering flashing up on the screen. This is to establish each member and remind the old fans, and maybe advertise them in a way, because if you know their names then you are more likely to look them up. The next section of the video, and probably around half of the video, is the band performing the song.
On the other side to the video is all different scenes; in one of them one of their friends leaves them to go home with the pizza delivery girl, in another the band put on masks and walked out of an elevator, all the way through there is reoccurring shots of the pizza delivery girl and the man. I think all these shots break up just watching them perform, it makes the video a lot more interesting to watch, and gives it an edge of confusion- making you watch more because you do not know what is going on in the video.
Towards the end of the video we see the man getting arrested whilst the girl runs away, then the band are running around the warehouse getting chased by the police, the same shots that established them earlier on are then shown again. I think this is a very good effect because it puts together the questions you have been asking yourself throughout the text, and now you know the full story.
In my opinion, I think that it is a very good first professional video for them. It shows all the band and their names, doesn’t reveal too much or too little, the video has a good storyline behind it, and too be quite frank, the song isn’t half bad either.
Rating: 4/5
Great article, written well. It's a little descriptive when it comes to the video, your views may be appreciated on their really. Regardless, it is a good piece. Maybe a little short, but then again its about one video. You could have compared an older video to this maybe? Just suggesstions.
ReplyDeleteGood work Lara.
Proud as always :)